Parmigiano Reggiano is the most influential PDO brand in the world, according to “The Most Influential Brands 2018” ranking, organized by Ipsos, an independent market research company that operates in 89 countries. Every year Ipsos carries out a survey with a sample of Italian consumers, whose objective is to identify the global brands considered to […]
Right into the third year of the campaign Cheese It’s Europe, during the months of May and June, the event Excellent Tour took place, in Austria, Poland, Hungary and the Czech Republic, for the presentation of the three PDO cheeses. The marketing communication campaign Cheese It’s Europe was launched in 2015, under the aegis of […]
2017 was a record year for PDO production, which saw a total increase of 5,2% on the previous year. The over 3.65 million wheels of cheese (about 147,000 tons) produced in 2017 represent the highest peak in the age-old history of Parmigiano Reggiano. A 2.2 billion euro turnover for the protected designation of origin product, […]
Intervention by the Parmigiano Reggiano Consortium against illegal products destined for sale in the EU Market