The Parmigiano Reggiano Consortium launches a large scale advertising campaign in Saudi Arabia, United Arab Emirates and Kuwait. The initiative is part of a multi-year investment plan that aims at developing the market potentials in the Gulf area. The campaign, developed by Hirux International (market leader in the Middle East in the distribution and communication […]
The presentation of the fifteenth Ismea Qualivita Report, the annual research analysis which looks at the Geographical Indications sector, was held in the last few days. This year once again saw Italy carrying off first place as the world’s largest Geographical Indication producer: out of a worldwide total of 3,036, Italy numbers 822 PDO, PGI […]
The Consorzio del Parmigiano Reggiano will be present at Cheese Festa 2018, Japan’s largest consumer event dedicated to the world of cheese that will take place on Saturday 10 and Sunday 11 November in Tokyo. The event attracts every year about 9 thousand aficionados and will be held in the EBiS303 venue of the Ebisu […]
The Parmigiano Reggiano Consortium will feature at Sial, the B2B food event that will be held in Paris from 21 to 25 October. For the first time, the Consortium will attend the Paris exhibition with its own independent stand in Pavilion 7. The biennial Exhibition attracts visitors from every corner of France and the world: […]
Parmigiano Reggiano is the most influential PDO brand in the world, according to “The Most Influential Brands 2018” ranking, organized by Ipsos, an independent market research company that operates in 89 countries. Every year Ipsos carries out a survey with a sample of Italian consumers, whose objective is to identify the global brands considered to […]
Right into the third year of the campaign Cheese It’s Europe, during the months of May and June, the event Excellent Tour took place, in Austria, Poland, Hungary and the Czech Republic, for the presentation of the three PDO cheeses. The marketing communication campaign Cheese It’s Europe was launched in 2015, under the aegis of […]
2017 was a record year for PDO production, which saw a total increase of 5,2% on the previous year. The over 3.65 million wheels of cheese (about 147,000 tons) produced in 2017 represent the highest peak in the age-old history of Parmigiano Reggiano. A 2.2 billion euro turnover for the protected designation of origin product, […]
Intervention by the Parmigiano Reggiano Consortium against illegal products destined for sale in the EU Market
