|MINNEAPOLIS, Sept. 16, 2015 /PRNewswire/ — With demand for natural sweeteners on the upswing, companies looking for flexible flavor options can now use Zerose® erythritol at up to 1.25 percent in selected beverage categories and label the ingredient as “Natural Flavor.”
The Flavor & Extract Manufacturers Association of the U.S. (FEMA) recently granted Cargill GRAS (generally recognized as safe) status for Zerose® erythritol for use as a flavor in non-alcoholic beverages. The FEMA GRAS status in the United States is also recognized in Mexico; other geographies are pending.
“Consumers are increasingly concerned about the traceability, sustainability and ‘naturalness’ of food ingredients,” said Pam Stauffer, Marketing Programs Manager at Cargill. “Zerose® erythritol helps beverage manufacturers address these issues by providing a natural flavor to reduce the off-tastes of high-intensity sweeteners and improve mouthfeel without adding calories.”