|NATIONAL HARBOR, Md., July 21, 2015 /PRNewswire/ — Village Tea Company Distribution, Inc., a division of Accel Brands, Inc. (OTC-PINK: ACLP) announced that it has signed a a multi-year agreement with Guadalajara, Mexico based True Organics, S.A. DE C.V. for the rights to import and distribute Pura organic agave sweetener in the USA, Mexico, Canada, Europe, Central and South America. Pura is an exciting line of all natural organic agave sweeteners available in 16 Flavors. The product is competitively priced and will be available in 3 sizes (375ML, 750ML and 7ML Sachets) that are perfect for retail, food service and hospitality. Pura agave is the perfect complement for iced and hot coffees, specialty coffee beverages, cocktails, lemonades, smoothies, baking, pancakes and of course iced and hot teas! The product is certified organic, Low GI, Kosher, GMO free, Dairy free, Gluten free and Vegan. The Company plans to introduce Pura to the U.S. market in the natural and conventional grocery channels as well as the food service channel in the coming months. “The United States is a very important market for our products and we are extremely excited about the opportunity to work with a partner such as Village Tea Company, that truly understands our brand as well as the target market for our products in the U.S. marketplace,” stated Themis Velgis CEO, True Organics.
U.S. demand for alternative sweeteners is expected to advance 3.3 percent a year through 2015, according to a report on the Alternative Sweeteners Market released by The Freedonia Group of Ohio. In 2010, the alternative sweeteners netted $1.2 billion. By 2020, sales are predicted to hit $1.6 billion. Stevia continues to be king of the alternative sweeteners, followed by agave nectar. Agave nectar is probably the most promising of the new natural sweeteners. According to the analyst, demand for agave nectar is projected to advance 8 percent annually to $22 million in 2015. Like stevia, agave nectar will benefit from a growing focus on natural foods, which has also driven a number of other trends in the broader sweetener market, such as rising use of less-refined sugars and evaporated cane, as well as the use of natural sugar substitutes that offer the advantages of alternative sweeteners.
As Village Tea Company Distribution continues to expand its footprint as a leading health and wellness lifestyle company, the addition of Pura is the perfect complement to the existing Village Tea Company portfolio of premium loose leaf teas and accessories. “Although our teas taste great without any additional flavor, we understand that many of our customers like to add a sweetener to their tea and if they are going to do so we wanted to be able to offer them what we feel is the best natural sweetener on the planet, Pura organic agave sweetener,” stated Village Tea Company CEO, Janon Costley. In fact the Company is currently developing several seasonal gift packs that will include both Village Tea Company and Pura products. The Company plans to market and promote both brands at retail tasting events as a part of the launch efforts.