Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition gives industry participants a wealth of insights and information to help them navigate this industry. The report does the following:

Places pizza consumption trends within the context of other food trends: via proprietary consumer survey analysis, we place frozen pizza consumption trends within the context of 13 other foods and food types, ranging from fresh fruits and vegetables to processed foods to all-natural proteins. This allows us to assess the interplay between frozen pizza consumption trends (eating more or less of it) within the context of other foods and food types.

Assesses pizza menu trends and innovation: via proprietary survey analysis, we analyze consumers’ usage of pizza restaurants and their menu item ordering decisions; the types of restaurants from which consumers get pizza; and consumer interest in pizza from within the context of 24 other cuisine types, according to whether the restaurant is quick-service or full-service and whether it specializes in pizza. Via trended menu analysis, we assess the prevalence of pizza restaurants by restaurant type (i.e. quick-service, family, casual, fine dining), as well as menu penetration of top pizza proteins, vegetables and sauces by restaurant type; and the degree pizza is featured on kids’ menus. We also explore menu themes related to health and convenience.

Assesses retail pizza choice influencers, trends household pizza and pizza brand use over time, and discusses new product innovation related to foodservice brands at retail and healthy/lifestyle diet pizza.

Analyses pizza usage channel distribution, identifying consumer usage penetration and preferences among eight pizza procurement sources/types: Restaurant delivery, restaurant pick up; restaurant dine-in; uncooked from food retail; pizza made at home from scratch or kit/mix; uncooked from restaurant; ready-to-eat from food retail; and frozen pizza.

Presents and discusses frozen pizza sales and product trends among Nestle, Schwan’s and General Mills. We include IRI brand sales data analysis and trended consumer brand usage analysis.

Analyzes six leading pizza restaurant chains: California Pizza Kitchen, Domino’s Pizza, Little Caesars Pizza, Papa John’s and Pizza Hut. Analysis includes menu, promotion, technology, guest traffic, and other demographic trends; and selected sales information. We also assess consumer rankings of pizza & restaurant attributes.

Sizes and segments the market, providing an all-channel market size and forecast for retail pizza sales, with 2014 sales segmented by nine distribution channels; and a market size and forecast for pizza restaurants, segmented by type.

Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Size and Segmentation
Chapter 3: Pizza Usage Channel Distribution
Chapter 4: Food Consumption Migration Trends: Placing Pizza in Context
Chapter 5: Pizza on the Menu
Chapter 6: Pizza at Retail
Chapter 7: Retail Pizza Manufacturer & Brand Analysis

• Nestlé USA, Inc.
• DiGiorno
• Jack’s
• Tombstone
• California Pizza
• Stouffer’s
• The Schwan Food Company
• Schwan
• Red Baron
• Tony’s
• Freschetta
• General Mills
• Totino’s

Chapter 8: Restaurant Pizza Chain Analysis

• California Pizza Kitchen
• Domino’s Pizza
• Little Caesars Pizza
• Papa John’s
• Pizza Hut