|PITTSBURGH, May 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — America’s favorite tuna, StarKist®, is proud to announce the launch of its newest product innovation, Chicken Creations™ pouches, available nationwide this summer. The launch of chicken pouches marks the brand’s first foray outside of the seafood space. The line of premium white chicken is available in four flavors in the signature ready-to-eat pouches, including StarKist® Chicken Creations™ BOLD Buffalo Style, StarKist® Chicken Creations™ Ginger Soy, StarKist® Chicken Creations™ Zesty Lemon Pepper and StarKist® Chicken Creations™ Chicken Salad.
“After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company,” said Andy Mecs, Vice President of Marketing & Innovation, StarKist Co. “It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs for all Americans. Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations® as we already have the pouch expertise and consumer trust in our high quality flavored protein products. We are pleased that consumers will now have even more to love as they can Tear, Eat, and Go®.”
The new, premium, white meat chicken pouches are made with chicken sourced from American farms – raised cage free and hormone free*. As protein snacking is on the rise, StarKist Chicken Creations pouches ensure that consumers are satisfied with great taste, while staying fueled with the protein they need. This exciting meal solution maintains a convenient, tear-open and no-drain design, a necessity for those always on the move.
StarKist’s Favorite TV Mom Loves Chicken
“I’ve loved working with StarKist over the past year. Their delicious line of tuna and salmon pouches – especially BOLD Hot Buffalo Style – has become my go-to snack post-workout or on set,” said Candace Cameron Bure. “The launch of StarKist’s first ever chicken pouch line is big, and I’m thrilled I can enjoy the same convenience with this new protein option!”
The launch of Chicken Creations is part of a fully integrated marketing campaign, with TV commercials, print media, influencer outreach, social media promotions and couponing. Bure will be featured prominently in StarKist’s multimedia campaigns, including a 15-second television commercial. In addition, Bure will be featured in a national public relations campaign, and digital and social media, where Bure will be sharing her own personal health tips including quick and easy recipes featuring her favorite StarKist products.
Chicken Flavors to Satisfy any Craving
The new line of Chicken Creations features four varieties including: