|LA PORTE, Ind., May 29, 2013 /PRNewswire/ — Sour Punch®, the maker of those mouthwatering “straws,” is bringing its Punchies® characters to life in a sour, chewy, soft shell candy this spring.
These wacky characters, visible on the Sour Punch Straws package, are formed into chewy, bite-size candy that packs the perfect punch of fruity sweet and sour—and will be available nationwide in stores such as Target, 7-11 and Cinemark Theatres beginning June 1.
With a playful character for every personality, the new Punchies offer a variety of five delicious flavors including: Strawberry, Blue Raspberry, Green Apple, Tangerine and Lemon in every pack.
“Punchies are perfect for the young at heart,” says Sour Confections Brand Manager Kristi Shafer. “We’ve taken the high energy from Sour Punch and packed the characters with continuous sour fruity sweet flavor into a soft shell. You can eat them separately or mix and match the flavors for a fruitactular candy experience.”
The bite size candy will be available in a 2oz. pouch, 3.5oz. theater box and 14oz. laydown bag, with a suggested retail price of $0.89-$2.99.