Snak King Introduces El Sabroso Cantina Especial Tortilla Chips Product Give Away in Celebration of National Tortilla Chip Day and the Company’s 40th Anniversary
|LOS ANGELES, Feb. 21, 2018 /PRNewswire/ — Snak King® introduces its new El Sabroso® Cantina Especial™ Tortilla Chips line and will be giving away, to its Facebook fans, 40 cases of the chips in celebration of National Tortilla Chip Day and the company’s 40th Anniversary.
Did you know that the original tortilla chip was popularized as a snack in Los Angeles and San Antonio in the early 1940’s? Which of the two cities to first make the delicious snack is the subject of much debate. In honor of this fine snack, February 24th marks the date of National Tortilla Chip Day.
According to IRI Multi-Outlet trends ending 12/31/17, the U.S. Tortilla Chip category is $4.2B in size with a dollar growth rate of 1.6%. “Consumers are looking for authentic, artisanal snack brands that are both delicious and have healthy good-for-your qualities,” said Barbara Moreno, Director of Marketing for Snak King®. “Our new El Sabroso® Cantina Tortilla chips are crafted the old-fashioned way – cut from freshly made corn tortillas and cooked to a delicious crunch, plus they are Non-GMO, Gluten Free, Kosher and have no artificial flavors, colors or preservatives.”