|ERIE, Pa., June 28, 2016 /PRNewswire/ — The Smith Provision Company today announced that it has entered into a multi-year agreement with Heinz Field, featuring Smith’s Hot Dogs as The Hot Dog of Heinz Field, and Smith’s brand Boski Kielbasa as The Kielbasa of Heinz Field.
“We are thrilled to have developed a partnership with the iconic Pittsburgh Steelers organization,” said Sara Kallner, Vice President of Smith Provision Company. “The Steelers were looking for a manufacturer that would offer premium quality hot dogs and kielbasa to their guests at Heinz Field, and we are honored to be the Company to do that for them.”
The partnership will provide Smith’s with extensive marketing opportunities at Heinz Field and a major presence with the NFL team’s broadcasts, website and fan experience.
As part of the agreement, Smith’s legendary hot dogs, and Boski kielbasa will be served at all Steelers home games and during all events and concerts at Heinz Field. The first Smith’s wiener and Boski kielbasa will be served July 2nd during the Kenny Chesney concert.
With more than 40 concession areas, Heinz Field will feature Smith’s hot dogs, Boski kielbasa, as well as several other Smith’s specialty products. Also featured in the stadium will be signage and other brand messages. Smith’s will also become a sponsor of Steelers game broadcasts on more than 30 affiliate stations, Steelers.com website promotions, and in-game product giveaways.
“The Steelers are excited to partner with Smith Provisions,” said Steelers Vice President of Sales and Marketing Ryan Huzjak. “Smith Provisions, which includes Smith’s hot dogs and Boski kielbasa, will provide our fans at Heinz Field with the high quality standards and food experience they expect at our events.”