|BENTON HARBOR, Mich., May 12, 2014 /PRNewswire/ — Watch out “selfie,” here comes #fridgie. Today Whirlpool brand launches the #fridgie to give consumers a social platform to express who they are through the lens of their refrigerator. Whirlpool is encouraging people to snap and share photos of the inside of their refrigerator to provide a humorous but telling glimpse into the diverse lives of today’s families – from takeout junkie to home gourmet, meat lover to green goddess. This concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator, flexible enough to accommodate every family’s growing needs. Starting today, fans can view and submit their #fridgie by visiting Facebook.com/WhirlpoolUSA, where the brand will be curating consumer-created #fridgies, hosting polls and sweepstakes.
“Whirlpool brand designs products focused on what makes each family different, adapting to and sensing what they need: the way they cook, clean and entertain—the way they care,” said Jon Hall, senior brand manager, Whirlpool brand. “The #fridgie is our way of celebrating what makes families different and what brings them all together.”