|DUBLIN, Ohio, Feb. 5, 2016 /PRNewswire/ — Today, Wendy’s® is launching a new marketing campaign, internally dubbed Deliciously Different™, marking the latest milestone for the iconic brand in its 45-year history.
“At Wendy’s our passion for quality has always made us unique compared to our competitors,” said Kurt Kane, Wendy’s Chief Concept and Marketing Officer. “With this new effort, we’re more overtly celebrating the many delicious differences that customers tell us make Wendy’s a cut above.”
The new campaign is designed to allow customers to learn what makes Wendy’s Deliciously Different. The first installment will focus on Wendy’s signature hamburger – Dave’s Single™ (and Dave’s Double™ and Dave’s Triple™). The beloved classic features Wendy’s fresh, never frozen* 100 percent North American square beef patty that’s served hot and juicy right off the grill. Recrafted with a bakery-style bun inspired by Dave Thomas’ original recipe, and topped with premium produce, like hand-sliced tomatoes, fresh, hand-leafed lettuce, crisp red onions, crinkle cut pickles and a fuller-flavored mayonnaise. Now, the hamburger is wrapped in foil to keep it extra hot, preserving the perfect balance of ‘melt-in-your-mouth’ flavors.