|BETHLEHEM, Pa., March 1, 2016 /PRNewswire/ — Nothing says spring like marshmallows in the shape of chicks! PEEPS®, the number one non-chocolate candy brand at Easter1, has teamed up with Menchie’s, North America’s fastest growing self-serve frozen yogurt franchise, to kick off the spring season with Marshmallow Mania. Just in time for Easter, Menchie’s will offer guests a PEEPS®-inspired frozen yogurt2 experience sure to give fans a delightful taste of spring in every bite, and a PEEP-tastic sweepstakes with PEEPS® and Menchie’s prizes.
From March 1st to March 31st, Menchie’s locations will be “PEEPed” out with the addition of a creamy marshmallow flavored frozen yogurt inspired by PEEPS®. Snack size PEEPS® Chicks will be available as a topping – for fans who really want to show off their PEEPSONALITY®. And as if it couldn’t get any more PEEPS®-a-licious, a Marshmallow Mania Froyo Cake topped with PEEPS® will also be available at participating Menchie’s stores, starting at 190 calories per serving3 so you can have your cake and eat it too!
“For generations, PEEPS® Marshmallow Chicks have been a spring staple and an iconic symbol of Easter, but the enjoyment of our brand evolves way beyond the candy aisle,” said Noelle Porcoro, PEEPS® Senior Brand Manager. “Through our partnership with Menchie’s, fans will be able to express their PEEPSONALITY® in new ways with the unique PEEPS® flavored frozen yogurt topped with a PEEPS® Chick.”
“We’re thrilled to partner with the iconic PEEPS® brand to bring fans a special flavor and topping combination that’s sure to delight consumers of all ages this Easter season,” said Amit Kleinberger, CEO of Menchie’s. “We pride ourselves in creating fun, smile-inducing flavors, so teaming up with a brand that signals the start of spring was an obvious choice to bring excitement to our guests’ froyo cups nationwide.”