|HACKETTSTOWN, N.J., July 16, 2015 /PRNewswire/ — After being MIA for a decade, M&M’S® Crispy are back by popular demand. While fans of the deliciously crispy and crunchy candy are rejoicing, there is a whole generation who may have missed the chance to enjoy M&M’S® Crispy the first time. To introduce M&M’S® Crispy to new fans, M&M’S® is challenging Vine superstar Nash Grier to give away 1 million tastes of M&M’S® Crispy. The catch? He only has one day to do it. It’s a Crispy Challenge unlike anything we’ve ever seen.
“I’m stoked for this challenge, but I need my fans to get in on the action and help me spread the word about the return of M&M’S® Crispy,” said Nash Grier. “I’ll be giving away 1 million tastes of a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. Trust me: you’ll have massive FOMO if you don’t try them for yourself, so let’s celebrate their return together!”
Can’t make it to NYC? Well, fans can still follow the fun, check on Nash’s progress to giveaway 1 million tastes of M&M’S® Crispy in one day and share what they love about M&M’S® Crispy by using the hashtag #NashHasCrispy.
M&M’S® Crispy Return
“At Mars Chocolate North America, we know that the retiring of M&M’S® Crispy in 2005 devastated some of our most nostalgic and loyal fans and sparked the launch of a 10-year campaign to bring it back,” said Berta de Pablos, Vice President, Marketing, Mars Chocolate North America. “Let’s face it; the fans of Crispy are really the ones who brought the product back. So what better way to celebrate their love for Crispy, and reach new fans, than by challenging the largest Vine star in history, Nash Grier to give away 1 million tastes of Crispy in just one day.”