Kellogg’s® new limited-edition Unicorn cereal is no longer just a myth, and is set to make its way to U.S. shelves nationwide. Initially launched in the U.K., the rainbow mane unicorn will debut this coming Spring. The U.S. version will consist of red, blue, and purple loops with white crunchlets, and a “magic cupcake” flavor – slightly varying from the yellow, purple and red U.K. loops.
The new Unicorn cereal boxes made an appearance this week at the opening of the new Kellogg’s® NYC Café. The new 5,000-square-foot space boasts a brand-new cereal-inspired menu, including a DIY cereal bar with over 40 different ingredients. The menu also features several items developed by designer, foodie and lifestyle expert Lauren Conrad, who has partnered with Kellogg’s® for the opening of the new café.
Prior to hitting shelves, the cereal will be exclusively available at the café – located at 31 E. 17th Street in Union Square – so cereal fans can be one of the first to sample the magical loops.