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Kellogg’s to Launch New Unicorn Cereal In The U.S. In March 2018

prnewswire Kellogg's December 14, 2017

WHAT:
Kellogg’s® new limited-edition Unicorn cereal is no longer just a myth, and is set to make its way to U.S. shelves nationwide. Initially launched in the U.K., the rainbow mane unicorn will debut this coming Spring.  The U.S. version will consist of red, blue, and purple loops with white crunchlets, and a “magic cupcake” flavor – slightly varying from the yellow, purple and red U.K. loops.


Kellogg’s® new limited-edition Unicorn cereal made its U.S. debut this week, at the opening of the new Kellogg’s® NYC Café. Credit: Sara Jaye Weiss

The new Unicorn cereal boxes made an appearance this week at the opening of the new Kellogg’s® NYC Café. The new 5,000-square-foot space boasts a brand-new cereal-inspired menu, including a DIY cereal bar with over 40 different ingredients. The menu also features several items developed by designer, foodie and lifestyle expert Lauren Conrad, who has partnered with Kellogg’s® for the opening of the new café.

Prior to hitting shelves, the cereal will be exclusively available at the café – located at 31 E. 17th Street in Union Square – so cereal fans can be one of the first to sample the magical loops.

WHERE:
Kellogg’s® NYC Café: 31 E. 17th St. (Union Square)

WHEN:
March 2018

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