|PURCHASE, N.Y., May 12, 2014 /PRNewswire/ — #FUTBOLNOW – Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven power of music, film and sport.
Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Santigold, Timbaland, R3hab and Jetta alongside regional favorites Pearls Negras (Brazil), Jolin Tsai Yl-ling (China) and Hassan El Shafei (Egypt).These artists’ songs will serve as inspirations for 11 short films by dynamic directors, including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers among others, whose accompanying filmtracks tell a story inspired by each song.
Each week, Pepsi will premiere songs off the album as singles on the iTunes store, with accompanying filmtracks free to view the same day on www.pepsi.com/thegame, as well as artists’ YouTube or Vevo channels.
The first in the album release: Young Astronauts-directed filmtrack for “Heroes,” Janelle Monae’s fresh take on the iconic David Bowie classic released a few weeks ago, makes its debut today.
“This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another. With Pepsi Beats of the Beautiful Game, we are finally elevating these artforms to an equal plane and showcasing them on a global level. The ‘beats’ are both musical and visual snapshots that speak to the spirit of football culture, where songs serve as inspiration for the films – and the films allow for greater interpretation of the songs,” said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.