|LAKEVILLE, Minn., July 6, 2017 /PRNewswire/ — Post Consumer Brands and Mondelēz International have teamed up for the sweet return of OREO O’s®, the deliciously memorable cereal from the 1990s and 2000s. Iconic OREO® cookie bits and a crème coating are combined to make chocolatey, crunchy O’s that can be enjoyed in a bowl with milk, or straight out of the box at any time of day. Originally launched in 1998, OREO O’s® have been off store shelves since 2007, until its return this month.
“Cereal lovers around the world have been asking to bring back this cereal for an entire decade, so we are thrilled to be able to work with Mondelēz International to make this sweet dream come true,” said Roxanne Bernstein, Vice President of Marketing, at Post Consumer Brands. “Similar to the original cereal our fans loved, the new OREO O’s® will provide a total sensory overload of chocolate and cookies and crème sure to satisfy established and new fans alike.”
OREO® cookies have long been milk’s favorite cookie, so a cereal was a natural extension for the brand. Fans already enjoy the OREO® brand in many cookie flavors, OREO® cookie pieces in ice cream or even in the form of a candy bar! Now, cereal lovers and fans of OREO® in all forms have a new reason to celebrate.