|PLANO, Texas, Aug. 17, 2017 /PRNewswire/ — This NFL season, PepsiCo is offering fans a weekly game where they can win epic rewards and prizes, including Super Bowl tickets – all at the touch of their fingertips.
Starting now, fans who purchase specially marked Pepsi and Frito-Lay products can use their Snapchat app to snap an on-pack code. They’ll then be randomly assigned an NFL team. If that team wins their designated game that week, fans win a variety of rewards. And just for playing, consumers are entered into a weekly drawing for grand prizes like season tickets, Super Bowl tickets and other awesome NFL experiences.
“The rise of off-the-field games have taken the NFL viewing experience to the next level – and gamified it,” said Christina Clarke, senior director of marketing, Frito-Lay. “But snacking is also a huge part of the viewing experience, so we wanted to join the two and offer an engaging gamified digital program.”