|NEW YORK, Oct. 21, 2015 /PRNewswire/ — OREO, America’s “wonderfilled” classic cookie, tops this year’s list of Kids’ Most Loved Brands, according to findings from the 2015 Young Love® study of over 7,000 kids and their parents. OREO beats out last year’s #1 brand, iPad, as well as iconic powerhouses such as Disney, McDonald’s, and Netflix. OREO also ranks #3 among moms this year, making it the most powerful family brand of 2015.
OREO owes its success to four key elements: heritage/nostalgia, great taste, seemingly-unending product innovation, and a fresh marketing campaign that leverages the brand’s interactivity and resonates with American families. The study also points to the shareable moments the brand creates within families at a time when contemporary kids and parents are eager to reconnect.
Among the tens of thousands of open-ended responses in the Young Love study, an 11-year-old girl summarizes: “I love OREO because they are fun and taste good with milk, and I love my dad’s milkshakes with them.” “OREO is something fun I can have with my kids. I always loved OREO as a kid,” a mother of a 9-year-old boy adds.
Wynne Tyree, president of Smarty Pants® market research firm that conducts the annual study continues, “OREO owns ‘the dunk.’ Countless kids and parents reference their love of dunking OREOs in milk. It’s a reminder that OREO has done a great job of not only creating a cookie, but owning an experience.”