|OAKMONT, Pa., Aug. 31, 2016 /PRNewswire/ — NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category known for creating delicious protein bars for several lifestyles, is proud to announce that it has acquired the sports performance brand, Promax from Promax Nutrition Corporation. Promax bars provide convenient delicious protein solutions without any artificial sweeteners or flavors.
Promax is one of the original, great-tasting high protein sports bars and has been a mainstay in the sports nutrition category for more than 20 years. NuGo recognized the great legacy potential of the Promax brand and will leverage its expertise in the nutrition bar category and extensive sales network to create a solid growth platform for the brand under NuGo’s umbrella. NuGo’s CEO David Levine said, “We recognized that with Promax’s great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth.”
Promax products are certified gluten-free, kosher and free of artificial sweeteners. The original line contains 20 grams of complete protein with a 2:1 carbs to protein ratio in six scrumptious flavors. Promax’s lower sugar line is sweetened with stevia leaf with no artificial sweeteners. The three soft and delicious flavors have 18 grams of protein and 30-60% less sugar than leading regular energy bars with 11-14 grams of fiber.
NuGo Nutrition pioneered real dark chocolate coated protein bars for many lifestyles, including gluten-free, low sugar, vegan, and Kosher. NuGo is a strong consumer brand with immense consumer and customer loyalty. In December 2014, NuGo acquired Gnu Foods FiberLove, now called NuGo Fiber d’Lish. With NuGo’s direct national and international sales team, strong brand loyalty, and vast array of unique tasty bars, Fiber d’lish is now growing. Visit NuGoFiber.com to learn about the tastiest high fiber bar and best regularity bar. The same successful formula will be applied to Promax, except Promax will retain its separate brand identity.
Features of Promax: