|GARDENA, Calif., Oct. 9, 2017 /PRNewswire/ — Today Nissin Foods, the inventor of instant ramen, announces a significant update to its iconic Top Ramen brand in the U.S. Nissin Top Ramen is responding to consumer demand for reduced sodium and fewer artificial ingredients by updating its entire product line to remove added MSG and artificial flavors and reduce sodium content. By focusing on what is truly important to the brand – delicious noodles – Top Ramen is improving its nutritional profile while maintaining the great taste fans love– all at the same, affordable price.
“Top Ramen is a product that consumers love – on its own or dressed up. What’s imperative to us is that the core product – the ramen noodle – maintains its delicious flavor and integrity,” says Gary Lai, Director of Marketing of Nissin Foods USA. “However, in response to consumer demand, we’ve been working diligently to remove unnecessary ingredients and lower the sodium while preserving the same taste and texture. We asked ourselves, ‘How much can we remove while still maintaining our noodle essence?’ We liken the process to finding our ‘noodle zen’ and we’re extremely proud of the results.”
After a series of blind taste tests, results revealed that consumers liked the new version of Top Ramen just as much as the previous recipe. Nutritional changes include:
To accompany the recipe update, Top Ramen is also unveiling new, modernized product packaging. Additionally, in response to consumer demand for vegetarian options on the shelf, the bold new packaging now calls out the two vegetarian flavors – Soy Sauce (formerly called Oriental) and Chili – directly so that they are more easily identified. Top Ramen is currently the largest instant ramen brand with vegetarian flavors in national distribution in the United States.