|CHARLESTON, S.C., Feb. 6, 2018 /PRNewswire/ — nanobébé, a brand dedicated to revolutionizing the infant feeding industry, today announced the launch of its much-anticipated sleek and modern ecosystem of health-focused feeding essentials for today’s 21st century parents, poised to be hot baby registry items this year. Breastfeeding moms can rejoice in the company’s flagship Breastmilk Bottle, the first and only baby bottle designed specifically to preserve essential breast milk nutrients. From pumping, storing, warming to feeding, the award-winning nanobébé Breastmilk Bottle protects the breast milk and preserves its nutritional value.
“When moms warm breast milk in the traditional way, there is a good chance that they are unknowingly damaging the nutritional and immunity-boosting properties of the milk. Additionally, the milk is likely heated unevenly, causing hot spots, which can harm the baby,” said Rallie McAllister, MD, MPH, nanobébé SpokesDoctor, family physician and coauthor of The Mommy MD Guide to Your Baby’s First Year. “nanobébé’s bottles are biomedically engineered with a concave shape that spreads the breast milk into a thin layer and allows it to warm at safe temperatures, protecting nutrients from damage and preventing hot spots.” The nanobébé Breastmilk Bottle warms stored breast milk quickly, twice as fast as standard bottles.
“In creating the nanobébé Breastmilk Bottle, we teamed with pediatricians, lactation consultants and biomedical engineers who best understand the uniqueness of this valuable biological fluid,” said Ayal Lanternari, Co-Founder, Executive Chairman, nanobébé. “The nutritional benefits of breast milk are well documented, and the majority of mothers today, when not directly breastfeeding, make the concerted effort to express milk. It is our mission to help parents realize the importance of how they handle breast milk before feeding it to their child.”
The FDA states that bacteria in fresh breast milk doubles every 20 minutes while stored at room temperature. The unique geometry of nanobébé’s Breastmilk Bottle and Storage Bags allows the breast milk to be spread into a thin layer that cools quickly, reducing bacterial growth. It is beneficial to cool breast milk as quickly as possible so that the immunological properties inside go towards the baby’s nutrition rather than fighting the bacterial growth.
“Refusal to transition from breast to bottle is a point of concern for many parents upon mom’s return to work or simply when she needs to be away from baby for a period of time. Baby is accustomed to receiving instant gratification, milk at body temperature, from direct breastfeeding,” said Asaf Kehat, Co-founder and CEO, nanobébé. “The “familiar” ergonomic shape of the bottle helps baby to instinctively connect, while faster warming satisfies immediate hunger needs. Our bottle makes it easier for moms to combine breast and bottle feeding and provides an experience second only to direct breastfeeding.”
“The nanobébé team analyzes on an ongoing basis the day to day challenges of modern parenting and addresses the needs by designing cutting edge solutions,” continues Lanternari. Working with top designers, nanobébé created an innovative product line that make safe and healthy feeding easier for parents, while not compromising on convenience and style.