Morton Salt Prepares Pet Parents For The Dogged Days Of Winter
CHICAGO, Dec. 13, 2012 /PRNewswire/ — Protecting our pets in the winter is no small feat. A new survey¹ reveals that one-third of all pet parents say they go to great lengths to protect their pets from the winter elements, including carrying their dogs over unsafe ice so they can take care of business outdoors. Morton Salt has a simpler, less strenuous solution this winter—use a pet-safe ice melt.
"Winter weather can be very unpredictable and unsafe for pets," says Sara Shenoha, brand manager for Morton Salt, Inc. "That's why we worked with veterinarians to develop Morton® Safe-T-Pet®, a completely salt- and chloride-free ice melt that's safer for pets' paws and stomachs than traditional melting salt."
While most pet parents consider their pets as part of the family, and 70 percent think about their pets when they prepare for winter, only one-in-four use a pet-safe ice melt, according to Morton® Safe-T-Pet's recent survey of pet owners. So it begs the question: "How do you protect your pet in the winter?"
The survey reveals some interesting and somewhat humorous strategies used to keep pets safe during the winter months.
Beyond clearing pet-friendly paths, pet parents have much to be concerned about in the winter.
Launching the National Morton "Best in Snow" Pet Show Contest
Morton Salt is calling on all pet parents to enter their pets into the contest to compete for the title of "Best in Snow" and the opportunity to win more than $10,000 in cash and prizes.
To enter the contest, parents simply need to snap a photo of their pet suited up for winter and submit it via www.mortonbestinsnow.com by January 4, 2013 and in accordance with the official contest rules. A panel of judges will select winners from the eligible entries based on various criteria–creativity, audience appeal, and relevance to pet safety in winter, as outlined in the contest rules. Contest prizes include:
In addition, Morton Salt, Inc. will donate to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) $1 for every eligible contest entry and $.50 for every vote made by the public during the contest period (11/15/2012-1/11/2013), up to a maximum of $25,000.
About Morton Salt, Inc.:
About the ASPCA®:
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), located at 424 East 92nd St., New York, NY 10128, Phone: 212-876-7700, is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.
SOURCE Morton Salt, Inc.