|NEW YORK, June 2, 2015 /PRNewswire/ — Today, Latitude 360 (OTCQB: LATX) (http://latitude360.com), an upscale casual eatery with multi-dimensional entertainment, and Monster Energy (NASDAQ: MNST), America’s leading energy drink company, announced a new multi-year agreement taking effect June 1. The partnership will be an on-premise brand integration and extend to the three current locations Latitude 360 operates including, Indianapolis, Pittsburgh and Jacksonville, as well as future planned locations in Albany, Boston, Minneapolis and New York.
“We are thrilled to partner with Monster Energy, which is a natural extension to our brand and will elevate the overall experience that customers have come to expect at our venues,” said Brent Brown, Founder and CEO of Latitude 360. “Expanding upon our ongoing efforts to bring a diverse range of in-retail promotions, Monster Energy brings the perfect synergy to our multi-dimensional platform and cross-generational customer base.”
“Latitude 360 is evolving the dining and entertainment concept by tapping into the roster of diverse entertainment and championship sporting events, which are at the core of our customer base,” said Luke Wilson, Director of Sales at Monster Energy. “We are excited to provide an assortment of our Monster Energy products to further enhance the Latitude 360 experience and satisfaction among a growing number of audience segments, whether sports fans or entertainment seekers.”