|HACKETTSTOWN, N.J., March 29, 2017 /PRNewswire/ — The M&M’S® Brand – well-known among its millennial fans for its iconic, colorful chocolate candies – will embark on its next music endeavor with “M&M’S Spotlight” – a series of concerts aimed to connect its fans to spontaneous moments of fun through music. The surprise concert series will kick off on April 12, 2017 with multi-platinum selling band DNCE headlining the exclusive concert in New York City.
Starting today, M&M’S and DNCE fans can visit www.mms-spotlight.com for tickets to the show. While tickets are on a first-come, first-served basis, fans will also have the opportunity to win tickets to the concert through events leading up to the show. For more information, visit M&M’S Facebook page at www.facebook.com/mms or the official M&M’S Twitter handle at @mmschocolate, or visit DNCE’s Facebook page at www.facebook.com/DNCEmusic or DNCE’s Twitter handle at @DNCE.
“M&M’S has always strived to connect and remain relevant with our fans through pop culture and music,” said Tanya Berman, Brand Director, M&M’S Brand. “Music is such a huge part of our young fans’ lives and we hope M&M’S Spotlight generates sensational memories and experiences they’ll remember forever.”