|HACKETTSTOWN, N.J., Oct. 25, 2016 /PRNewswire/ — Halloween is an annual invitation for kids to go door-to-door on a sweet and spooky adventure; but for some communities, Halloween isn’t a moment of celebration but a missed opportunity to have a scary good time. M&M’S® believes every community deserves the opportunity to safely celebrate Halloween the way it’s intended: where every block and every knock on every door is a portal into a new and surprising, candy-filled world.
To help celebrate Newark, New Jersey’s 350th anniversary and cap off M&M’S 75th anniversary, the brand is bringing its trademark colorful personality back to Newark, the birthplace of America’s favorite chocolate candies – and, in partnership with the City of Newark, will transform one lucky neighborhood into a family-friendly Halloween wonderland.
“When M&M’S celebrated Halloween with the Newark community last year, it was amazing to see the joy as we handed everyone their own costume,” said Tanya Berman. “This year, we’re taking it a step further by establishing M&M’S Street to give families an opportunity to dress up in their new costume and have a safe trick or treating experience.”
Celebrating Halloween on M&M’S Street
Newark residents are invited to join in the Halloween fun on Thursday, October 27 to explore the spooky streets and to trick or treat. Beginning at 3 P.M. at the John F. Kennedy Recreation Center located at 211 West Kinney Street, children ages 12 and under, accompanied by their parents, are welcome to select a free costume and accessorize it with a fun prop and face painting. Then, the community can head out to M&M’S Street for more spooktacular activities and, of course, open-air trick or treating where they’ll receive Mars fan-favorites like M&M’S Crispy. The event will conclude at 8 P.M.
Engaging the Newark Community
“We are excited and pleased to work with M&M’S again this year to bring Newark families and youth a fun Halloween celebration,” said Newark Mayor Ras Baraka. “Our goal is to create a safe and colorful experience for our young people and we look forward to giving them a Halloween to remember.”
How to Enjoy M&M’S Street