|PURCHASE, N.Y., April 14, 2015 /PRNewswire/ — #MIXITUP — Today, PepsiCo Design opens its “Mix It Up” space for a week filled with design collaborations and exhibitions by leading talent during Milan Design Week, the design industry’s premiere international event.
#PepsiCoDesign collaborated with Nicola Formichetti, Stefano Giovannoni, Italia Independent and Lapo Elkann, Kravitz Design Inc., Fabio Novembre, Alex Ott, Design Group Italia, Karim Rashid, and Vogue Talents to showcase an interactive and engaging exhibit creating pop culture by blending design, fashion, music and culinary art in unique and unexpected ways.
“At #PepsiCoDesign we believe design is a universal language and defies all boundaries. With the ever-changing world, design today is a discipline playing a very important role to connect all of the different touch points of different brands and product solutions into one meaningful, relevant story and experience for consumers. Here at Milan Design Week with PepsiCo’s #MixItUp showcase, we are activating the power and equity of PepsiCo and our brands through key partnerships with some of the world’s famous designers bringing our designs, innovation and products to life in a new and unexpected ways,” said Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo.
Roberto Rios, Senior Vice President and Chief Marketing Officer, PepsiCo Foodservice said, “Milan Design week provides a unique opportunity for PepsiCo to showcase our product innovations on a global stage. Our partnership with #PepsiCoDesign enables us to co-create innovative solutions that meet the needs of consumers today and in the future; forge new partnerships with customers; and further strengthen PepsiCo’s role as an invaluable partner in the Foodservice Industry.”
The “Mix It Up” space, envisioned by Design Group Italia, showcases PepsiCo Design’s recent innovations across its leading brand portfolio of snacks and beverages, from product packaging and branding to equipment and experiences. Highlights include:
The Kola Bar & Lounge, designed by Kravitz Design Inc.
The Kola Station, designed by Design Group Italia
The Kola Station, designed by Design Group Italia (DGI) and PepsiCo’s Design Team, marries the duality of tradition and modernity, with copper tubing along the back wall that references artisan beer and whiskey production, along with glass cylinders filled with ingredients such as kola nuts, kola powder and spices.
Pepsi Spire 2.0 Experience Spaces, designed by Fabio Novembre and Stefano Giovannoni
In Milan you will find two artistically-inspired atmospheres created by the world famous designers Fabio Novembre and Stefano Giovannoni. The Pepsi Spire 2.0 now features a reduced size and gives interior designers greater flexibility to transform the beverage counter from a simple service area into a strong design feature that also promotes and increases the visibility of PepsiCo beverage brands.
Creating their ideal beverage stations with the Pepsi Spire, Giovannoni and Novembre bring the consumer experience to a new level within the “Mix It Up” space as visitors explore new taste territories from the sleek, digital touch screen.
Pepsi Spire Food Truck, designed by Karim Rashid
Fashion Showcases by Vogue Talents and Masha Reva
Pepsi® + Italia Independent Eyewear