Men In Black™ 3 Inspired Coffee And Donuts Discovered At Dunkin’ Donuts
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The Galaxy Runs On Dunkin’: Men In Black™ 3 Inspired Coffee And Donuts Discovered At Dunkin’ Donuts Movie promotion inspires new Black Cocoa Creme Iced Coffee and new Black Cocoa and Chocolate Lunarmax Donuts
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| [03-May-2012] |
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CANTON, Mass., May 3, 2012 /PRNewswire/ — Men In Black™ 3 infiltrates movie theaters on May 25, but thanks to Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, people don't need to wait to celebrate this summer's highly anticipated movie. The Galaxy now Runs on Dunkin', as Dunkin' Donuts, in conjunction with Sony Pictures, brings the excitement of Men In Black 3 to Dunkin' Donuts restaurants with new out of this world coffee and donuts, an innovative new mobile app and a Twitter sweepstakes inspired by the new movie. (Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO) "We're thrilled to have the opportunity to work with Sony Pictures to celebrate the return of the Men In Black franchise and to continue to engage our guests in fun and unique ways," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "To add to the excitement of this highly anticipated movie, we've developed innovative new menu items and a unique mobile experience that encompass the spirit and adventure of Men In Black 3." Out of this World Menu Items To keep cool as the temperatures across the galaxy heat up, Dunkin' Donuts is offering guests new menu items inspired by Men In Black 3 available for a limited time at participating restaurants nationwide:
As the exclusive quick service restaurant partner for the theatrical release of Men In Black 3 in the U.S., with its sister brand Baskin-Robbins, Dunkin' Donuts has created a fully integrated marketing campaign with television, radio and online advertising, in-store point of purchase materials, digital, mobile and social media. The U.S. TV commercial includes a humorous spot that adapts themes and images from the movie. Introducing "Dunkin' MIB3 Capture"
* Message and data rates may apply. "Black FriDDay" Twitter Sweepstakes Finally, while Black Friday is usually associated with the holiday season in November, Dunkin' Donuts is celebrating six months early, bringing the "Black FriDDay" Twitter Sweepstakes to Dunkin' Donuts fans in May. Beginning on Friday, May 4, and continuing for the Fridays in May, followers of @DunkinDonuts on Twitter will be challenged with a new trivia question each week related to Dunkin' Donuts and Men In Black 3. Winners who answer the trivia question correctly and use the special hashtag #BlackFriDDay will be selected at random each Friday to receive a $33 Dunkin' Donuts Card, along with special Men In Black 3 prizes from Sony Pictures. For official rules and additional information related to the "Black FriDDay" Twitter Sweepstakes, visit: http://www.dunkindonuts.com/content/dunkindonuts/en/promotions.html. To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts). For more information about Men In Black 3, visit http://www.meninblack.com/. About Dunkin' Donuts About Men In Black 3 About Sony Pictures Entertainment Contact:
SOURCE Dunkin’ Donuts |
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| Company Codes: NASDAQ-NMS:DNKN |
