Mars Food Announces First Global Rice Sustainability Standard in Partnership with the Sustainable Rice Platform
|MANILA, Philippines, Oct. 26, 2015 /PRNewswire-USNewswire/ — Mars Food, in partnership with the Sustainable Rice Platform, (SRP), a global alliance of agricultural research institutions, agri-food businesses, public sector and civil society organizations convened by the United Nations Environment Program (UNEP) and the International Rice Research Institute (IRRI), today announced the first global standard for sustainable rice at the 5th Annual Plenary Meeting and Assembly here.
As the leading corporation with the SRP and owner of the world’s largest rice brand, UNCLE BEN’S®, Mars Food played a pivotal role in developing the standard. Mars Food also announced today its commitment to sustainably source 100 percent of its rice by 2020 using the SRP standard.
“Caring for our environment as well as our entire supply chain from end-to-end is more than usual corporate responsibility. It’s an imperative for Mars Food,” said Fiona Dawson, President of Mars Food. “Through the global standard, we hope to create benefits for all involved from the farmers to our consumers. The benefit for us is that is that we are ensuring premium quality rice, whilst also ensuring a higher income for farmers, and a better environment for current and future generations. It is a truly mutual solution.”