|CHICAGO, May 16, 2013 /PRNewswire/ — It’s the coffee drink you can enjoy deep down in your soul. That’s the message behind Marley’s One Drop which recently re-launched in Rexam 12oz. SLEEK® cans.
Made with premium Jamaican coffee, real cane sugar and all-natural ingredients, Marley’s One Drop is available in coffee, mocha and vanilla light flavors. The company hopes this new package will help it further capitalize on the continued growth in the ready-to-drink (RTD) coffee segment.
Originally introduced in 9.5oz. glass bottles, Marley Beverages chose to move into the Rexam SLEEK can because of its durability, portability and brand differentiation as it helps the beverage stand out on retail shelves. Marley’s also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.
“There is nothing better than drinking an iced cold coffee beverage from a can,” said Lee Brody, global marketing director, Marley Beverage Company. “We wanted to showcase the premium look of our Marley’s One Drop line and help it stand out on the shelf. We were able to achieve both in a very powerful way with the Rexam SLEEK can.”
Rich Grimley, president and CEO, Rexam BCNA, says the beverage can is the right choice to package coffee beverage growth. “Specialty coffee brands are recognizing the value of aluminum beverage can packaging in building their business. Marley’s is a valued customer of ours and we’re excited to help them extend their brand with the best in graphics display, filling and distribution economics and sustainability superiority.”
Marley Beverages remains committed to spreading the positive message to embrace charities, causes and ideas that can change the world. Marley’s beverages products benefit 1Love.org, the Marley family non-profit initiative, which works to promote the legacy of their father by supporting charities that empower youth, protect the planet and promote peace.