Magnum Ice Cream Launches First-Ever Non-Dairy, Vegan-Certified Bars with New Magnum Non-Dairy in the U.S.
ENGLEWOOD CLIFFS, N.J., Feb. 5, 2019 /PRNewswire/ — Today Magnum Ice Cream announced the launch of new Magnum Non-Dairy frozen dessert bars in the United States. Expertly crafted with non-dairy Belgian chocolate and a velvety vanilla base, Magnum Non-Dairy delivers the brand’s first-ever plant-based indulgence bar. Available in two decadent flavors, Classic and Almond, non-dairy fans can now experience the signature Magnum “crack” with each and every bite.
Certified Vegan by Vegan Action, the new Magnum Non-Dairy bars deliver the indulgence expected from the chocolate ice cream brand synonymous with decadence. Master chocolatiers source cocoa beans from Rainforest Alliance Certified™ farms and pair it with a deliciously creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.
“This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” said Leslie Miller, Marketing Director of Ice Cream at Unilever.
Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in two indulgent flavors: