|ENGLEWOOD CLIFFS, N.J., June 8, 2017 /PRNewswire/ — MAGNUM Ice Cream, the only ice cream bar made with Belgian chocolate, returns to New York City for the summer season, bringing its indulgent ice cream experience to a new storefront at 875 Washington Street.
The one-of-a-kind experience features a “dipping bar” where ice cream enthusiasts can create custom MAGNUM bars by selecting silky vanilla bean or rich chocolate ice cream bars to be hand-dipped in their choice of real Belgian dark, milk or white chocolate. Visitors can then choose three toppings from a selection of 20 premium ingredients, including rose petals, pink Himalayan sea salt and crispy fig. These custom bars will be available for $8 daily from 12-9 p.m. Sunday through Wednesday and 12-11 p.m. Thursday through Saturday, up until the store closes in October.
“Both the fashion and art scenes in the Meatpacking District make for the perfect backdrop for this year’s MAGNUM New York location,” said Bruno Francisco, Senior Global Marketing Director at Unilever. “Guests can look forward to the indulgent MAGNUM ice cream they love, plus a new selection of premium toppings inspired by culinary trends, like caramel half popped popcorn and amaretti cookie crumbles.”
To further infuse the worlds of art and fashion into the store, MAGNUM New York will feature a collection of bejeweled, bespoke MAGNUM bars as well as a line of five limited-edition handbags from the MAGNUM x MOSCHINO capsule collection, designed with illustrations by MOSCHINO Creative Director Jeremy Scott.
In June, MAGNUM will celebrate LGBTQ Pride Month through a partnership with GLAAD, a nationally recognized LGBTQ organization committed to creating a world where everyone can live the life they love. In support of diversity and inclusivity, MAGNUM and GLAAD are offering a limited-edition Pride MAGNUM bar, available through June at MAGNUM New York. MAGNUM is also making a donation to GLAAD to support its work across the country. The indulgent Pride bar is inspired by the MAGNUM brand’s belief that there’s more pleasure in a diverse world, and its commitment to stand up for everyone’s right to find pleasure in being themselves.
MAGNUM New York is one of 22 pop-up MAGNUM locations opening across the world in 2017, including stores in Milan, Tel Aviv, London and Kuala Lumpur. Ice cream lovers looking for an indulgent experience at home can enjoy MAGNUM varieties from retailers nationwide, including the brand’s newest flavors: MAGNUM Double Cookies & Cream and MAGNUM Double Chocolate Hazelnut. MAGNUM Doubles are expertly crafted to be dipped in two layers for a thick, crackling chocolate shell around a decadent, gourmet sauce.