|ORLANDO, Fla., Feb. 2, 2015 /PRNewswire/ — Beginning today and for a limited time, Red Lobster’s Lobsterfest is back! Lobsterfest is the one time of year guests can choose from the largest variety of lobster dishes on the menu. From exclusive dishes that are only available during Lobsterfest, like Lobster Lover’s Dream®, Dueling Lobster Tails and Rock Island Stuffed Tilapia, to new guest favorites, like Wood-Grilled Lobster, Shrimp and Salmon, Roasted Maine Lobster Bake and Lobster Scampi Linguini, there’s a lobster choice for everyone.
“During Lobsterfest, we’re giving guests all kinds of ways to enjoy the tender, sweet flavor of lobster – whether as the star of the plate, part of a seafood combination dish or an ingredient in a sauce or stuffing. For guests that want it all, we’ve brought back our Dueling Lobster Tails– two Maine lobster tails, one roasted and topped with tender shrimp in a creamy garlic sauce, the other golden-baked with crab-and-seafood stuffing,” said Dustin Hilinski, Executive Chef and Director, Culinary at Red Lobster.
Guests can enjoy any of the promotion’s craveable entrees with a new cocktail – Lobster Punch – available exclusively during Lobsterfest. This refreshing limited edition specialty drink features Malibu Red, pineapple juice and mango passion fruit mix, topped with Myers’s Dark Rum. The drink will be served in a commemorative Red Lobster mason jar that is available for purchase.
“Lobsterfest is our largest, most signature promotion, and our guests look forward to it all year,” said Danielle Connor, SVP of Menu Strategy & Development. “We’re excited to feature exclusive entrées and new guest favorites, and are also inviting guests to share their lobster experiences with us on social media.”
During the promotion, guests are invited to use a new hashtag – #lobsterworthy – on social media to share their special moments that call for one thing – lobster – and participate in special Lobsterfest contests. Guests can engage with the brand on Red Lobster’s Facebook, Twitter, and Instagram pages.
National television advertising for Lobsterfest will begin on February 2nd and communicate the wide variety of lobster options available. The ads will be the second iteration of the evolved Sea Food Differently advertising campaign that launched in January, featuring new, modern food photography that is specifically designed to bring out the unique freshness and craveability of Red Lobster’s lobster dishes, as well as a new voiceover – with an energetic, inviting attitude. Other marketing will include campaigns on the restaurant’s digital and social media platforms, including a sweepstakes that will run during the Lobsterfest promotion.