|BATTLE CREEK, Mich., Nov. 9, 2017 /PRNewswire/ –Building on their first year of success in Times Square, Kellogg’s® NYC Café will open the doors of its immersive new brick-and-mortar cereal café and experience on December 7th in NYC’s Union Square neighborhood.
The second iteration of the cereal café, located at 31 E 17th St., will be more than just a place to eat. It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day. The new location will include several new elements (and some more exciting surprises and announcements to come):
“We’re excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups which we’ve seen can quickly come and go. Whether people stop in for a quick meal or end up spending the afternoon or early evening with us, Kellogg’s® NYC Café in Union Square will truly be a home for food exploration—tailored to give everyone endless flavor possibilities when it comes to cereal,” said Aleta Chase, Kellogg’s® Marketing Director. “We’re excited to see how people re-think the possibilities of cereal and how their creations might inspire us to bring new products to life.”