|BATTLE CREEK, Mich., March 5, 2018 /PRNewswire/ — Cereal lovers everywhere are getting ready for their favorite day of the year – National Cereal Day! This year, Kellogg’s® is helping people ring in the holiday (March 7) with an exclusive cereal-themed extravaganza and midnight countdown the night before at Kellogg’s NYC Café with Academy Award-nominated actress and multi-platinum selling recording artist Hailee Steinfeld.
In honor of the occasion, the party will feature an exclusive “celebration” menu featuring exciting new items that pay homage to everyone’s favorite breakfast staple. The spread of cereal-infused cocktails/mocktails, celebration bowls and small bites – which can also be made and enjoyed by people at home – will be sure to take partygoers from late night eats to breakfast treats as they count down to cereal’s biggest day of the year. A sneak peek at creations includes:
People can visit kelloggsnyc.com/NCD for recipes and inspiration on how to stir up their own unique, flavorful cereal creations at home.
“We’re excited to celebrate our favorite day of the year with cereal lovers everywhere,” said Aleta Chase, Kellogg’s Marketing Director. “Whether you’re at home or at our first-ever cereal bash at Kellogg’s NYC Café, there are plenty of ways to celebrate. We can’t wait to see everyone’s inspired creations on #NationalCerealDay.”
In addition to the cereal-centric menu, award-winning actress, artist and self-proclaimed cereal lover Hailee Steinfeld will host the countdown party as she treats guests to a special cereal-themed performance of her latest hits – the perfect combination to keep the cereal-fueled party going all night long.
“One of my favorite things to eat is cereal, so teaming up with Kellogg‘s for a National Cereal Day celebration is very exciting,” said Hailee Steinfeld. “I’m so excited to party with my fans for this epic celebration and snack on some special Kellogg’s creations.”
On National Cereal Day, people are invited to grab a spoon and join us from 8:00 a.m. to 6:00 p.m. at Kellogg’s NYC Café to join in on the festivities. Kellogg‘s® will give away a free box of cereal to the first 1,000 celebration participants who purchase a bowl.