|BURNABY, British Columbia, June 27, 2014 /PRNewswire/ — Growing Per Capita Income, Changing Lifestyles and Increasing Consumer Interest to Augment Growth in Organic Food Market in India
According to “India Organic Food Market Forecast & Opportunities, 2019“, the organic food market revenues in India are expected to grow at a CAGR of around 25% during 2014-19. Some of the key reasons attributed to anticipated high growth in organic food market include growing health consciousness among consumers, rising disposable income, expanding middle class population in the country. India is also emerging as a potential destination for organic farming due to growing number of certified farmlands, as well as diverse climatic conditions and soil types in different states across the country. The availability of organic food products is gradually increasing due to rise in the number of retail and distribution stores. Various major players such as Sresta Natural and Morarka Organic Foods are expanding their retail distribution network in Tier I and II cities through tie-ups with leading retail chains as well as through establishment of exclusive stores and outlets.
The certified land under organic farming increased to 5.21 million hectare in 2012-13 from merely 1.08 million hectare in 2009-10, which is expected to increase overall organic food production in the country. The western region is the highest revenue contributor for the country’s organic food market, followed by the southern region. The major organic food producing states in India include Maharashtra, Andhra Pradesh, Karnataka and Uttar Pradesh. Considering high distributor margins, organic food companies are collaborating with leading retail chains, which is expected to increase the availability of organic food products in the future. Various organic food companies are also increasing their focus on selling their products through E-commerce websites. All of these supporting factors, both from the production side as well as demand side, are expected to significantly contribute in expanding the size of organic food market in the country over the next five years.
“The market for organic food products in India is highly unorganized. With rising cases of food adulteration across the country, the demand for organic food products has gone up significantly. Growing number of upper middle class people are becoming increasingly concerned about the food quality, and are willing to pay a premium of 10-20% for organic food products. As a result, this segment of the society is currently emerging as a major demand driver for the organic food products market in India.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Organic Food Market Forecast & Opportunities, 2019“ has evaluated the future growth potential of the country’s organic food market and provides statistics and information on market structure, and consumer behavior trends. The report includes organic food market projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes emerging trends along with essential drivers, challenges and opportunities available in the organic food market in India.