|ENGLEWOOD CLIFFS, N.J., Jan. 16, 2018 /PRNewswire/ — MAGNUM Ice Cream introduces the latest addition to its line of premium dessert offerings with the U.S. launch of MAGNUM Tubs — a first-of-a-kind, indulgent ice cream experience. This new concept takes the signature MAGNUM chocolate and silky ice cream from the classic MAGNUM Ice Cream bar and reimagines it in a scoopable format.
The sides of the MAGNUM Tub are encased in a shell of chocolate, which preserves the iconic chocolate crack that ice cream lovers hear upon biting into a MAGNUM Ice Cream bar. Pleasure-seekers will squeeze the sides of the Tub to crack the chocolate shell and then break into the top thick chocolate layer, for the perfect mixture of rich chocolate shards and silky ice cream in every spoonful.
“MAGNUM Tubs offer a new, multisensory way to enjoy MAGNUM Ice Cream that is unlike anything available in the category today,” said Bruno Francisco, Marketing Director of Ice Cream at Unilever. “It is truly a revolutionary ice cream experience that our fans are going to love.”
MAGNUM Tubs are available in four indulgent flavors: Milk Chocolate Vanilla, Dark Chocolate Raspberry, Milk Chocolate Hazelnut, and White Chocolate Vanilla.