Global Zero-calorie Sweetener Market 2014-2018: Key vendors dominating this space are Cargill, Cumberland Packaging, Merisant, and Tate & Lyle
|DUBLIN, June 18, 2014 /PRNewswire/ — Research and Markets (http://www.researchandmarkets.com/research/v2tsfq/global) has announced the addition of the “Global Zero-calorie Sweetener Market 2014-2018” report to their offering.
One of the key trends in the Global Zero-calorie Sweetener market is the rising consumer income levels in many emerging countries such as China, India, and Brazil. Ongoing economic development has led to an increase in urbanization and consumer income levels in these countries are also rising, thereby increasing purchasing power.
Consumers’ increasing income has made it easy for them to afford products based on zero-calorie sweeteners which are priced higher than other food and beverage products. The APAC region is expected to be the fastest growing market for zero-calorie sweeteners during the forecast period. Hence, rising consumer income levels will lead to an increase in the demand for zero-calorie sweeteners products in these countries.
According to the report, the growth of the Global Zero-calorie Sweetener market is driven by several factors, including the growing health-consciousness across the world. As zero-calorie sweeteners deliver sweetness without adding calories, they are used by those who are health-conscious.
Further, the report states that one of the main challenges hindering the growth of this market is the negative criticism of artificial sweeteners. Vendors are facing lawsuits as well as negative criticism from public bodies such as consumer rights forums for making false claims about their products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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