Frito-Lay Gets Wild With Association Of Zoos & Aquariums To Unite Families In An Effort To Save Endangered Species
|PLANO, Texas, May 13, 2015 /PRNewswire/ — PepsiCo’s Frito-Lay North America division is encouraging families to take a walk on the wild side this summer. Through a partnership with the Association of Zoos & Aquariums (AZA), Frito-Lay is encouraging families to explore the magic of wildlife while helping to protect endangered species. The partnership, which is being promoted through Frito-Lay’s variety pack line of snacks, kicks off on National Endangered Species Day (May 15) with an effort to support AZA SAFE: Saving Animals From Extinction. Beginning May 15, Frito-Lay will rally families to support AZA SAFE with a commitment to match every dollar donated to support endangered species conservation through www.FritoLayZooFun.com, up to a maximum of $100,000, through June 15, 2015. Fans can learn more on the site.
Building on its existing animal conservation efforts, AZA SAFE is a new commitment by the 229 AZA-accredited zoos and aquariums to target specific endangered species and save them from extinction by restoring healthy populations in the wild. In 2015, AZA SAFE will focus on 10 species and then continue to add another 10 species each year for at least a decade.
Families can do their part to help protect endangered animals by making donations through www.FritoLayZooFun.com. In addition to matching donations made through the site, Frito-Lay will donate $1 for each social share, per person, per day, of an endangered animal fact made through the site in an effort to encourage families to spread awareness about the important cause. Donations for social shares will also count towards Frito-Lay’s maximum $100,000 donation.
“When you think about Frito-Lay and the variety packs of snacks we offer, fun is truly at the heart of everything we do,” said Ryan Matiyow, senior director of marketing, Frito-Lay. “Through our partnership with AZA, we’re able to bring families together around their shared passion for animals with an opportunity to learn about and support an important cause.”
And the fun doesn’t stop there. Over the next month, Frito-Lay will unveil more opportunities for families to “monkey around” with their favorite wildlife through an online “Wild Like Me” animal imitation experience and a special on-pack promotion available on an assortment of Frito-Lay variety packs of snacks. These experiences are sure to have families “roaring” with excitement.
“Wildlife species like the cheetah, the fastest land mammal on earth, are in danger of extinction. The cheetah population, once numbered to be more than 100,000 in the wild, is estimated to be fewer than 12,000 due to human-animal conflict and habitat loss,” said Jim Maddy, President and CEO of the Association of Zoos & Aquariums. “That’s why the cheetah is one of the first ten AZA SAFE species, and why partnerships like the one with Frito-Lay and its variety pack line of snacks are so critical. Working together, we can help ensure we are creating a promising future for animals like the cheetah.