|PARSIPPANY, N.J., June 7, 2018 /PRNewswire/ — Soon New Yorkers, known for their culinary palettes, will be able to enjoy the taste of Nutella® in a variety of unique dishes tailored especially for them. Ferrero, a global confectionery company and the maker of Nutella® The Original Hazelnut Spread®, today announced it will be opening a Nutella Cafe at 13th Street and University Place, near Union Square, by the end of the year. Nutella Cafe New York will feature a Nutella-inspired cafe menu and specialty espresso beverages. The first Nutella Cafe opened on May 31, 2017 in Chicago.
“There truly is nothing like the taste of Nutella® hazelnut spread, and with the overwhelmingly positive reaction to Nutella Cafe Chicago, we know our fans feel the same way. It’s their excitement that propelled us to open another Nutella Cafe and continue to showcase the uniqueness and versatility of this beloved product,” said Rick Fossali, vice president of operations, Nutella Cafe.
“Nutella is global power brand and the popularity of the spread is built on Ferrero’s uncompromising focus on quality ingredients. As a multicultural epi-center, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” added Fossali.