|SCOTTSDALE, Ariz., March 2, 2016 /PRNewswire/ — The highly anticipated Warner Bros. Pictures action adventure film Batman v Superman: Dawn of Justice is coming to theatres nationwide on March 25, 2016, but beginning March 2, Cold Stone Creamery® (www.ColdStoneCreamery.com) will feature special Batman, Superman and Wonder Woman Creations™ as part of a promotional partnership with the studio.
To celebrate the movie’s release, Cold Stone Creamery stores will feature three Super Hero-Inspired Creations™ and a themed Dawn of Justice™ Ice Cream Cake with the newly designed Batmobile toy as the cake topper. Each Super Hero Creation will come with a collectible shield ring representing that character, and all Gotta Have It® size Creations™ will be served in a co-branded cup with an image of Batman and Superman from the movie.
“We are thrilled to be partnering with Warner Bros. for this epic movie,” said Kate Unger, senior vice president of marketing for Cold Stone Creamery. “The opportunity to bring together our brand of super-premium ice cream with a prestigious brand like Warner Bros. Pictures and the world’s most beloved and sought-after Super Heroes is invaluable! We know our customers will love the special movie-inspired Creations we developed that include the collectible shield rings – and we have no doubt they will want to collect all three!”
This promotion will also feature a sweepstakes where customers in participating areas can enter to win one of four prizes. Three lucky winners will win free Cold Stone Creamery ice cream for one year. One lucky person will win a grand prize trip for two to the premiere of the film; the grand prize package includes airfare, lodging and two movie tickets.*See official rules for details. Cold Stone is not a sponsor of this sweepstakes.
The Cold Stone Creamery Batman v Superman Creations™ and Dawn of Justice™ Ice Cream Cake will be in stores from March 2 – April 19, 2016.