|HACKETTSTOWN, N.J., Oct. 8, 2014 /PRNewswire/ — Mars Chocolate North America announced today a wide range of new products that will hit store shelves in the coming months, and two of the items are back by popular demand. Fan favorites M&M’S® Brand Crispy Chocolate Candies and SNICKERS® Xtreme Bar will join newcomers 3 MUSKETEERS® Mint Bites, COMBOS® Baked Snacks in two sweet and salty flavors, DOVE® Whole Fruit Dipped In Dark Chocolate, TWIX® Creamy Peanut Butter Cookie Bars and festive seasonal shapes. Mars Chocolate is unveiling these innovations, along with merchandising tools for the convenience store industry, at the National Association of Convenience Stores (NACS) Show in Las Vegas this week.
“We’re introducing some tantalizing new flavors to our brand portfolios, as well as relaunching popular M&M’S® Brand Crispy Chocolate Candies and SNICKERS® Xtreme Bar,” explains Rick LaBerge, Vice President of Sales for Mars Chocolate North America. “Consumers are passionate about their chocolate, and they’re excited to try new flavor combinations from the brands they know and love.”
New items from Mars Chocolate include:
Seasonal confectionery sales continue to increase as consumers celebrate the holidays with their favorite brands in themed packaging and shapes. LaBerge notes that holidays are the perfect time to add shippers and other secondary displays around the store. In fact, displays help drive sales year-round, as 83 percent of all chocolate candy purchases are on impulse, according to the 2012 Candy Category Report by Point of Purchase Advertising International.
“Confectionery is the most responsive category to merchandising, so it’s critical to place secondary displays along the path to purchase in what we call ‘hot spot’ locations,” says LaBerge. “The ‘hot spots’ in a convenience store are by the register, cold vault, foodservice/deli and fountain drinks. When shoppers reach for a beverage or a sandwich, they’re likely to grab a chocolate bar.”