|LONDON, June 30, 2015 /PRNewswire/ — Carlo Lambro, a member of CNH Industrial’s Group Executive Council and Brand President of Company brand New Holland Agriculture, spoke at a conference held by the World Farmers Organisation (WFO) on June 26 at Expo Milano 2015. The organisation represents an International Organisation of “Farmers for Farmers,” which aims to bring all national producers and farm cooperative organisations together with the objective of developing policies which favour and support farmers’ causes in developed and developing countries around the world. WFO’s work covers all agriculture related thematic areas, with an eye to sustainability and efficiency, placing emphasis on the importance of developing agricultural mechanisation to feed the planet’s growing population.
Carlo Lambro was invited by WFO President Evelyn Ngukela to illustrate the strategies of CNH Industrial and its brand New Holland Agriculture for the future of agriculture and how they plan to address issues regarding the availability of food for the Earth’s population which is expected to grow to nine billion by 2050.
In terms of the role of private companies in the fight to overcome these challenges, Lambro underlined the dual approach adopted by New Holland. This sees the expansion of mechanised agricultural operations by studying solutions and specific machines for local requirements, especially in developing countries. He also spoke about maximising the efficiencies and productivity of farmland in maturing markets.
Carlo Lambro also explained New Holland’s Clean Energy Leader™ strategy which the brand first began promoting in 2006. He made specific note of the Energy Independent Farm project which is formed upon the idea that if a farm is able to create its own energy sources for operating its agricultural equipment, it will effectively free itself from the constraints of fossil fuels.
“It was a truly exciting opportunity to be able to speak in front of such a vastly qualified assembly that represents farmers all over the world,” remarked Lambro. “I am proud to have been able to share the projects and strategies of CNH Industrial and New Holland, which are designed to give farmers the recognition they deserve together with the best available technologies to carry out their work in a sustainable and safe manner.”