|CHICAGO, Oct. 8, 2015 /PRNewswire-USNewswire/ — Action for Healthy Kids announces the Lights, Camera, Breakfast Contest to highlight the importance of alternative school breakfast programs nationwide in helping kids start the school day with a nutritious meal. Eligible schools are invited to showcase their school breakfast programs through a creative video that could win their school a grand prize of $5,000 to put toward school breakfast and health and wellness programming. Entries will be accepted between October 8, 2015 and January 8, 2016 at www.ActionforHealthyKids.org/Contest.
In 2014, only 44 percent of students participating in the National School Lunch Program also participated in school breakfast programming (30.3 million lunch participants vs. 13.5 million breakfast participants, according to the USDA), which means that millions of low-income children are not receiving a nutritious breakfast available to them at school. Alternative school breakfast programs incorporate this important meal into the school morning through a variety of models that reach students where they are located, including breakfast in the classroom, after the bell, in the hallway, or near the cafeteria and school entrance where grab-and-go breakfast works best. By increasing access to school breakfast and removing obstacles that prevent students from taking advantage of the program, schools are able to increase breakfast participation and feed more kids who would otherwise go without.
“Routinely we see that kids who need school breakfast the most don’t or can’t easily participate until programs like alternative school breakfast are implemented,” said Rob Bisceglie, CEO Action for Healthy Kids. “We know the benefits of eating school breakfast – from increased attendance and better behavior to improved cognition and academic performance – and want to showcase all the ways schools have made great strides through alternative breakfast programs.”