|LOS ANGELES, April 10, 2018 /PRNewswire/ — Thoughtfully, the brand known for offering unique, creative and curated gift sets for all occasions is proud to announce a fresh and forward approach to its brand strategy. Thoughtfully’s new positioning and marketing tactic celebrates the brand’s passion of creating an innovative gifting experience for consumers through its new, insightful message of inspiring meaningful connections by empowering people to “live and give thoughtfully”. This statement supports the brand’s commitment to creating a modern gifting experience for consumers by bringing genuine human emotion and an inspiring lifestyle brand image to the experience of purchasing a gift. By restoring the art of thoughtfulness, the brand aspires to enhance human connection.
In a society where social media and technology often take the place of human interactions and leave a sense of inauthenticity, Thoughtfully is committed to closing the impersonal gap and bringing people closer by means of thoughtful gift giving. This shift in strategy will enable the brand to resonate more with the target consumer, broaden its reach, and differentiate itself from the competition.
The response to the brand has been incredible, and was amplified even further when Thoughtfully’s breakout product, The Good Hurt Fuego: A Hot Sauce Lovers Set was selected to be featured in Oprah’s Favorite Things 2017. Oprah’s quote and video with the product featuring herself for the category on Amazon catapulted the newly established brand into the spotlight.
As Oprah says in the December 2017 issue of O, The Oprah Magazine: “Spoiler alert, Beyoncé: Your present’s been selected. These seven hot sauces range from mild to uh-oh, so naturally they’re designed to look like sticks of dynamite.” The Thoughtfully brand has since been featured on nationally syndicated television shows like Good Morning America, The Talk, The Doctor’s and in top lifestyle publications like Rachael Ray Every Day, O, The Oprah Magazine, People Style Watch amongst many others.
The brand is also expanding its online reach with several newly established retail partnerships including, Costco.com, Wayfair.com, Samsclub.com, and BedBathandBeyond.com, with several others coming before the holiday season.
“I’m incredibly proud of our team and our brand’s success to date,” stated Nicholas Marlin, GM of Thoughtfully. Marlin continued, “We’re excited about the initial response to our brand’s new direction and how well our products are resonating with both our partners and customers. There’s nothing more rewarding than hearing from our customers how perfect the gift and experience was for their loved ones who received it.”