SecondChef: the food & cooking delivery service, to fill the gap between great chefs and serial orders od ready meals
Milan, 8 May 2017. Following the success of foreign brands like HelloFresh and BlueApron, the Italian startup SecondChef decided to start a new market in our country, the food and cooking delivery service, which fills the gap between great chefs and serial orderers of ready meals, to prove that also those who work a lot and have little spare time can be creative with food and eat healthily.
SecondChef brings an innovative service in Italy to help those Italians who nowadays have to dovetail their passions and needs in their little free time because of their increasingly compromised work-life balance. Sacrifices include cooking and eating healthily like we used to. From now on SecondChef is there to help in Milan and Lombardy, Rome and Turin, and will soon be available in many other Italian cities.
“The idea of www.secondchef.it was originated by the will to go beyond the usual boring pasta, salad and grilled steak” explains Giuseppe Plodari, SecondChef’s CEO. “ Food delivery is great because you save time, but it doesn’t convince me: by the time the meals arrive they are slightly cold, not crunchy and tasty as if they have just been cooked and you don’t even know the ingredients that have been used. Therefore, along with a bunch of friends and good eaters who work and have very few minutes to spare, we decided to create a new service that allows you to receive the food at home so you don’t waste time and that also maintains the tradition of good Italian food. This is the reason why our service supplies high-quality ingredients, producers selected one by one, creative different recipes every week, precise and punctual delivery as well as simplicity, tastiness and zero waste! Our mission is to let people rediscover the tradition of our grandmas’ Italian food with an opening to new or unusual ingredients and take it to whoever wants to enjoy a good healthy meal thanks to a short supply chain: from the producer straight to your table. Sustainability is one of our mainstays. Respect for the environment, local products and Italian traditions are our promises”.
What does it consist of?
SecondChef is the new food box that arrives straight to your house anytime along with excellent chefs’ recipes designed for you and the ingredients from the best Italian producers. What do you need to do? You just have to select, order and cook! The ingredients for the meal you picked arrive at your house already portioned and it only takes 20 minutes to prepare a delicious dinner and amaze your guests.
SecondChef meets every taste: from lentils with tofu and coriander to pappardelle with chickpeas and moscardini, from chicken turmeric and thyme to sea bass and salmon braid with lime and valerian sauce… A new way to become chefs without getting lost in the complicated world of recipes, of ingredients not to be found at the supermarket, of the endless queues at the checkout and of that massive jar of an ingredient you use once a year that inevitably ends up in the bin. Thanks to SecondChef, you are past this.
How does it work?
You just need to register on www.secondchef.it, choose your favourite recipes amongst the six suggested every week including seasonal ingredients, make up your box as you wish for 2, 4 or 6 people and order. The box will be delivered wherever you like on the day and time agreed, including everything you need to prepare your meals. You will receive the ingredients which are already portioned, the nutritional values and every step of the recipe. You don’t need spices or seasoning at home: it’s all in the box! You won’t even realise it: in a few minutes the recipes will be ready to be served and enjoyed with your beloved ones. It’s a great idea for a romantic dinner or to cook with your children without bothering going to the supermarket all together.
SecondChef is eco-friendly
SecondChef believes that the Italian food culture is one of the best in the world and that some excellent producers are still unknown to the general public. SecondChef selects only the quality certified ones for its customers. Sustainability, respect for the environment, local products and Italian traditions are the promises that SecondChef is willing to keep in order to offer Zero Waste products thanks to the delivery of ingredients ready to cook in specific portions.