|CASABLANCA, Morocco, March 31, 2015 /PRNewswire/ — Mondelez International today announced that it has begun to make and sell Oreo, the world’s #1 biscuit in Morocco after investing almost $11 million in a state-of-the-art local production capacity to create the company’s largest Oreo production line in Africa.
The investment will make the world’s best-selling cookie widely available to Morocco’s 34 million people and expand the local biscuits market by generating more business for Mondelez International’s Morocco trade partners.
Mondelez Maroc, Mondelez International’s local subsidiary, will have the capacity to make as many as 900 million Oreo biscuits per year, or almost 2.5 million Oreo cookies per day in its Casablanca facility after completing installation of the high-tech production line and starting up in March. If laid side by side, that’s enough Oreo biscuits in a year to stretch the full length of Morocco more than 15 times!
“We’re so excited to be making this delicious, high-quality and iconic biscuit available to all Moroccans, made right here in the Kingdom by Mondelez Maroc,” said Antoine Collette, President Biscuits for Mondelez International in Eastern Europe, the Middle East and Africa.
Collette added: “No matter where it is made—whether in Europe, the United States or Morocco—Oreo is the same delightful biscuit baked to the highest Mondelez International standards that has brought so much joy to billions of people since coming to market more than a hundred years ago.”
Two years after completing the acquisition of Biscuiterie Industrielle du Moghreb (BIMO), the $11 million investment in the Casablanca plant reinforces Mondelez International’s presence and interest in Morocco. Mondelez International is the world’s largest maker of biscuits, and the number one maker in Morocco.
With the investment, Mondelez Maroc will make Oreo more available to Moroccans, offering it in a range of attractive formats and at pricing that Moroccans can afford. Capitalizing on its large and well-developed distribution network, Mondelez Maroc intends to make Oreo widely accessible in traditional- and modern-trade stores.
“Oreo made in Morocco meets our highest standards around the world. We are very proud this was recognized by an international panel of independent professionals that we commissioned,” said Aziz Benjelloun, Director Biscuits, Morocco & Algeria. “Mondelez International specifications, quality processes and new equipment ensure that all Oreos are made equal.”