|PLANO, Texas, Jan. 4, 2016 /PRNewswire/ — The days of having to sacrifice quality to get a great deal from a pizza company are over with the introduction of the all-new $5 Flavor Menu from Pizza Hut.
Available beginning Jan. 4, the $5 Flavor Menu features a medium one-topping pizza, eight bone-out WingStreet® Wings, the Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks and four 20-oz. Pepsi beverages for $5 each when ordering two or more. The $5 Flavor Menu arrives at a time when consumers are most looking and asking for value – the start of the New Year.
“Consumers consistently give us credit for having great-tasting, flavorful food and now we are able to offer it to them at a price that enables them to say ‘yes’ every day to Pizza Hut,” said Jeff Fox, Chief Brand and Concept Officer, Pizza Hut. “Value menus don’t really happen in the pizza category. We know that five dollars for a pizza from America’s favorite pizza company is a heck of a deal. At the same time, we have fans who are just as passionate about our Hershey’s Cookie, Hershey’s Brownie, as well as our WingStreet wings, Tuscani Pasta and world famous breadsticks. So, we are thrilled to be bringing consumers all of these high-quality Pizza Hut choices at a time when value is really top-of-mind.”
Last year, Pizza Hut made a consumer promise to add more insight-driven value to its menu and the $5 Flavor Menu is a key component of that commitment. In mid-2015, the company added a $6.99 ANY pairs deal that included any two medium pizzas – specialties or create-your-own– for $6.99 each. The brand has coupled that with simple meal solutions like the recent limited-time offer, Triple Treat Box, and in 2015 became the first national pizza company to remove artificial flavors and colors from its core pizzas.
“Our single-minded consumer promise is to make it easy for them to get a better Pizza Hut pizza, as well as all of our flavorful food. One way we’re able to do that is by offering a variety of compelling quality options for $5 each,” said Fox. “Our intent was to create the most flavor-filled and broadly appealing value menu ever in the food category and we think we’ve done that with the $5 Flavor Menu.”