|SOMERSET, N.J., Nov. 14, 2016 /PRNewswire/ — Nutella® – The Original Hazelnut Spread®, is kicking off the holiday season with its first-ever original content series titled “Spread the Happy,” which aims to spark acts of sharing happiness everywhere, every day. The series features four different stories, including internationally known pop group Echosmith, of individuals who inspire others with their remarkable talents, their joyful spirit, or by committing acts of kindness in their communities.
“Happiness is a big part of our music, and we want anyone who hears our songs to feel the same joy that we have making it,” says Sydney Sierota, lead singer of Echosmith. “The Nutella® brand shares those same values of instilling happiness every day. We’re proud to join its mission and to help spread such a positive message.”
“The ‘Spread the Happy’ series spotlights people who go out of their way to bring a moment of joy and inspiration to people. Whether that’s delivering a song or a smile, it matters to those around them,” said Eric R. Berger, Marketing Director for Nutella USA. “We felt strongly that these stories needed a platform, and we’re excited to share them with our fans and to help motivate others to go out and help spread their own version of happy.”
Meet the Everyday People who continue to “Spread the Happy”:
The series was created by Brand Programming Studios, heralded by CEO and co-founder Geoffrey DeStefano, in partnership with Ferrero U.S.A., Inc., the makers of Nutella® hazelnut spread. Check back on the Nutella USA YouTube page as a new “Spread the Happy” video rolls out each week starting today.