Nutella Launches “Forever Nutella” Commercial As Part Of National 2014 “Spread the Happy” Advertising Campaign
|SOMERSET, N.J., Jan. 7, 2014 /PRNewswire/ — This week, Nutella® hazelnut spread launches its 30-second TV spot “Forever Nutella®” as part of the brand’s new “Spread the Happy” national advertising campaign. Drawing from fans’ heartwarming stories about how the hazelnut spread has helped them savor personal everyday moments, the campaign was created for the Nutella® brand by Merkley+Partners.
“Forever Nutella®”, airing during top national primetime, cable and morning shows, showcases the product’s appeal and people’s innate desire to spread that Nutella happiness. The commercial follows the journey of a single jar of Nutella® as it is passed between breakfast tables, waffle trucks and offices of America, capturing a sense that there’s an endless chain of people who share a common love of Nutella®. “Spread the Happy” is an integrated marketing campaign with additional marketing efforts rolling out in 2014.
“Across America — from kitchen tables to dorm rooms to restaurants – more and more people are smiling about Nutella®. When it comes to creating happiness in just one bite, few food brands have inspired consumer passion like this,” said Noah Szporn, Category Director for the Nutella® brand at Ferrero U.S.A., Inc. “Nutella® paired with fruit or spread on whole grain bread is a great complement to any breakfast food, and the ‘Spread the Happy’ campaign shows the product’s versatility.”