|MOUNT ARLINGTON, N.J., Oct. 1, 2015 /PRNewswire/ — Now fans of M&M’S® Brand Candy can enjoy their favorite treats in new and exciting ways during the Halloween and Christmas seasons. In addition to eating the delicious chocolate candy, fans can wear them as Halloween costumes and display them as Christmas decor, thanks to a licensing agreement between Mars Retail Group and Gemmy Industries.
M&M’S® Chocolate Candies aren’t just for handing out at Halloween — they also make terrific costumes. Make a colorful entrance at any Halloween party by portraying confident M&M’S® Brand Character Red or lovable M&M’S® Brand Character Yellow. Each costume set costs $30 at select major retailers nationwide and includes an inflatable costume, white gloves, fan and battery pack. The costume is comfortable, and it inflates quickly and easily.
During the Christmas season, M&M’S® Brand is the most-purchased chocolate brand for gifting, stuffing stockings and filling candy bowls, according to the 2014 Christmas Beacon Report. Now consumers can extend their love of the M&M’S® Brand into their holiday decorations. They’ll find two sweet selections starring the M&M’S® Brand Character Red at select major retailers nationwide. A 20-inch-tall Red is dressed like an elf, and he can stand and greet guests with a smile. Pair him with the 12-inch tall M&M’S® Brand Character Red, who is dressed like Santa Claus and performs a hilarious side-stepping dance to the song “Sexy and I Know It.” They’ll both add comfort and joy to the holiday season. The porch greeter costs $19.94, and the side stepper costs $16.92.
“M&M’S® Brand Chocolate Candies have been family favorites for generations, especially during the holidays and seasonal celebrations,” says John Capizzi, general manager of Licensing for Mars Retail Group. “We’re pleased to offer M&M’S® Brand fans these festive items from Gemmy Industries, an innovator in entertainment and seasonal decor.”
“At Gemmy, we develop fun, interactive items with an eye on pop culture icons,” says Jason McCann, President of Gemmy Industries. “From past experience with Mars Retail Group, we know that the M&M’S® Brand and the M&M’S® Brand Characters are a hit. Shoppers will be thrilled to see these new items on the seasonal shelves.”