|ENGLEWOOD CLIFFS, N.J., May 20, 2014 /PRNewswire/ — MAGNUM® Ice Cream, the super-premium ice cream brand known around the world for chocolate pleasure, announces the U.S. arrival of MAGNUM® Infinity ice cream bars – the brand’s most decadent chocolate indulgence yet.
“Since MAGNUM® Ice Cream stepped on the U.S. scene in 2011, we’ve brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes,” says Nick Soukas, director of ice cream at Unilever. “And, now we’re excited to deliver our most indulgent chocolate experience yet with the addition of our new MAGNUM® Infinity ice cream bar.”
New MAGNUM® Infinity comes in two irresistible flavors:
In addition to MAGNUM® Infinity, MAGNUM lovers can enjoy all of their favorites in one box with the introduction of the new MAGNUM® Mini Variety Pack. The MAGNUM® Mini Variety Pack will feature mini sizes of three MAGNUM® favorites – Classic, Almond and White Chocolate.
MAGNUM® Chocolate Infinity and Chocolate Infinity & Raspberry bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. The MAGNUM® Mini Variety Pack is available for a suggested retail price of $4.99 for a 6-count box. MAGNUM® Infinity are also available as individually wrapped, on-the-go bars.